When you plan to find a broken link and make it active again, there is a solution. The broken backlinks report shows the referring pages linking to numerous 404 pages on the target website along with their surrounding and anchor text. But, how to find these broken links easily? The broken link building ahrefs tool can help find broken backlinks, which can help SEOs fix these links.
Backlinks leading to 404 pages on the target website are a waste of link equity. Link equity means the level of value or authority passed from a linking page to a page it links to. The value depends on various factors, such as:
Increasing the site’s link equity is possible by creating high-quality links to the site. Both external and internal links can pass equity. You can use the external links to build value and pass to other pages with internal linking. Although many say it can be a waste of link equity, still it passes value and authority to the live relevant pages on your website increasing the chances to rank.
Ahrefs broken link building technique uses Ahrefs broken link checker. The checker finds dead links on other websites and reaches out to those website owners, suggesting replacing the link with your relevant content. It means that a broken link doesn’t go useless, you are just reusing a before-live link, making it reborn and useful again.
The approach helps gain high-quality backlinks. Finding broken links using Ahrefs is easy, you can go to the Site Explorer tool and enter the domain of a site you like to analyze. Go to the Broken Links report under the Outbound Link section. The report lists all the broken external links on the domain that deliver plenty of outreach opportunities.
Is it effective for SEO?
Yes! Ahref broken link-building will always be effective for SEO because it assists in getting high-quality backlinks from the authoritative sites. It can boost the site’s visibility and ranking, which many SEOs are recommending as a strategy. It ensures links pointing to your site are highly applicable, thereby boosting the backlink profile’s quality.
Websites with powerful content resources that benefit from broken link reclamation are:
These sites are high-quality content that are valuable replacements for the broken link. This makes them an ideal candidate for this kind of SEO strategy.
The success of ahrefs broken link building campaigns can be tracked by monitoring the backlinks report. You can see this in the Site Explorer tool. The report will show the backlinks to your website to verify if the outreach efforts resulted in:
Therefore, these dead links can’t be considered useless when they become inactive. These are still reusable and can become worthy with the right broken link-building campaign in Ahrefs.
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